PRIVACY POLICY
EFFECTIVE DATE: SEPTEMBER 2, 2026
Diamond Shield (“Diamond Shield,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains what information we collect through our website, how we use it, when it may be shared with service providers, and the choices available to you.
By using our website, submitting a form, requesting service, registering a warranty, making a purchase, or otherwise providing information to us, you acknowledge the practices described in this Privacy Policy.
INFORMATION WE COLLECT
Information You Provide to Us
We may collect personal information that you voluntarily provide when you:
• Contact Diamond Shield
• Request or schedule service
• Register a product or warranty
• Request information about our products or services
• Submit an OEM, dealer, or business inquiry
• Place an order or request pricing
• Subscribe to communications
• Complete a survey, form, or other website submission
Depending on the nature of your request, this information may include:
• Name
• Mailing or service address
• Email address
• Telephone number
• Company name and job title
• Vehicle year, make, model, VIN, serial number, or unit identification number
• Vehicle location
• Product or service information
• Photographs or other files you choose to submit
• Order, shipping, and transaction information
• Any additional information you include in a message or form
Payment Information
If purchases are available through our website, payment information may be collected and processed by third-party payment processors.
Diamond Shield may receive information relating to the transaction, such as the purchaser's name, billing information, amount paid, and order details. We do not intentionally store complete payment-card numbers or security codes when those transactions are processed by a third-party payment provider.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and similar technologies. This may include:
• Internet Protocol (IP) address
• Browser and device type
• Operating system
• Pages viewed
• Referring website or source
• Date and time of visits
• Time spent on pages
• Website navigation and interaction information
• General geographic information derived from an IP address
We use this information to operate, secure, understand, and improve our website and services.
COOKIES AND ANALYTICS
Our website may use cookies and similar technologies to support website functionality, understand website traffic, remember user preferences, improve performance, and analyze how visitors use the site.
We may also use third-party analytics and website-management services that collect information about website activity on our behalf.
You may be able to control or disable certain cookies through your browser settings or through cookie controls provided on our website. Disabling certain cookies may affect website functionality.
HOW WE USE INFORMATION
Diamond Shield may use information we collect to:
• Respond to questions and inquiries
• Schedule and coordinate service
• Process warranty registrations and warranty-related requests
• Provide quotes and product information
• Process and fulfill orders
• Communicate regarding appointments, products, purchases, or service
• Provide customer support
• Coordinate installation, repair, removal, or replacement services
• Manage OEM, dealer, installer, and business relationships
• Maintain customer and vehicle service records
• Improve our products, services, website, and customer experience
• Analyze website traffic and performance
• Protect against fraud, misuse, security threats, or unlawful activity
• Comply with applicable legal, regulatory, accounting, or business requirements
We may also use contact information to communicate with existing or prospective customers about Diamond Shield products, services, or relevant company information where permitted by law. You may request to stop receiving promotional communications at any time.
HOW WE SHARE INFORMATION
Diamond Shield does not sell personal information for monetary compensation.
We may disclose information when reasonably necessary to operate our business or provide the products and services you request.
This may include sharing information with trusted service providers that perform services on our behalf, such as:
• Website hosting and website-management providers
• Ecommerce platforms
• Payment processors
• Shipping and fulfillment providers
• Email and communication providers
• Analytics providers
• Information technology and security providers
• Customer-service and business-management systems
• Installers, technicians, dealers, manufacturers, or service partners involved in fulfilling a requested service
These parties may access information only as reasonably necessary to perform services for Diamond Shield or fulfill the customer's request, subject to their own contractual and privacy obligations.
We may also disclose information when required by law, legal process, regulatory requirement, or when reasonably necessary to protect Diamond Shield, our customers, our employees, or others.
If Diamond Shield is involved in a merger, acquisition, sale, restructuring, or transfer of all or part of its business or assets, information may be transferred as part of that transaction subject to applicable law.
THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to third-party websites, products, or services.
Diamond Shield is not responsible for the privacy practices, content, or security of third-party websites. When you leave our website, the privacy policy of the third party will govern information you provide to that organization.
DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill the purpose for which it was collected, provide customer and warranty support, maintain appropriate business and transaction records, comply with legal obligations, resolve disputes, and enforce agreements.
Retention periods may vary depending on the type of information and the nature of the relationship.
DATA SECURITY
Diamond Shield uses reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, or information-storage system can be guaranteed to be completely secure.
YOUR PRIVACY CHOICES
You may contact Diamond Shield to:
• Request access to personal information we maintain about you
• Ask us to correct inaccurate information
• Request deletion of information where appropriate
• Update your contact information
• Opt out of promotional email communications
• Ask questions about how your information is handled
Certain information may need to be retained for warranty, transaction, legal, fraud-prevention, or other legitimate business purposes.
Depending on where you live, applicable law may provide additional privacy rights. Diamond Shield will respond to applicable privacy requests as required by law.
CHILDREN'S PRIVACY
Our website and services are intended for a general business and adult consumer audience and are not directed toward children under 13. We do not knowingly seek to collect personal information from children under 13 through this website.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our website, business practices, technology, or legal requirements.
When material changes are made, we will update the Effective Date shown at the top of this policy. The version posted on our website will be the current Privacy Policy.
CONTACT US
Questions or requests regarding this Privacy Policy or Diamond Shield's privacy practices may be directed to:
Diamond Shield
452 Lee Road
Rochester, NY 14606
Email: service@diamond-shield.com
Phone: 888-806-5862